{"id":289,"date":"2017-09-12T18:09:02","date_gmt":"2017-09-12T17:09:02","guid":{"rendered":"http:\/\/www.kevinlawrenceconsulting.com\/?p=289"},"modified":"2017-09-13T08:58:29","modified_gmt":"2017-09-13T07:58:29","slug":"getting-your-positive-story-heard","status":"publish","type":"post","link":"https:\/\/www.kevinlawrenceconsulting.com\/?p=289","title":{"rendered":"Getting your (positive) story heard"},"content":{"rendered":"

\"\"<\/a>It may not be true that ‘all publicity is good publicity’, but most of the organsiations with whom I work have some fantastic stories<\/a> to tell that would\u00a0help to promote their work and encourage\u00a0support, particularly in their local media.<\/p>\n

Too often, however, they don’t get heard.\u00a0 Here are just three reasons why that might be::<\/p>\n

    \n
  1. 1.\u00a0 Sometimes we don’t really trust the media to report what we want to say.\u00a0 It is true that there are\u00a0 horror stories around about churches and charities coming a cropper when trying to tell their story (I have a couple of my own).\u00a0 However, my general experience is that most journalists, particularly\u00a0local ones, are very happy to hear from you and engage with your news; after all they need a regular source of good stories and\u00a0you can help them.<\/li>\n
  2. Sometimes we don’t know who to talk to.\u00a0 Check out the web sites for your local media and give the journalists a call, they may be busy people with tight deadlines but\u00a0 they know the value of building good local relationships and networks and will generally give you a very positive response, even if you have to ring back after they have met a\u00a0deadline.<\/li>\n
  3. Often we are unclear or fearful about how to actually\u00a0tell our stories.\u00a0 Writing a good press release or doing an effective radio interview can be intimidating, but there are skills and techniques that can be learnt and it might even be fun!<\/li>\n<\/ol>\n

    If you want to get your (positive) story heard and could do with some help, please contact me<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    It may not be true that ‘all publicity is good publicity’, but most of the organsiations with whom I work have some fantastic stories to tell that would\u00a0help to promote their work and encourage\u00a0support, particularly in their local media. Too often, however, they don’t get heard.\u00a0 Here are just three…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9,7,10],"tags":[],"class_list":["post-289","post","type-post","status-publish","format-standard","hentry","category-charities","category-churches","category-communication","category-training"],"_links":{"self":[{"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=\/wp\/v2\/posts\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=289"}],"version-history":[{"count":4,"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=\/wp\/v2\/posts\/289\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=\/wp\/v2\/posts\/289\/revisions\/294"}],"wp:attachment":[{"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kevinlawrenceconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}